A laundry with a van, not an app with a laundry.
That was the brief we set ourselves. LonDry is a self-initiated concept by The Branding Bards — a brand, a booking flow and an operations board for a laundry that does not exist.
Most laundry sites sell on speed and price, and say nothing about the part people actually worry about: whether their clothes come back the way they went in. We wanted to see what a laundry brand would look like if it led with care instead.
So we built one. LonDry has a full service catalogue of 53 items across seven categories, a booking flow that prices every basket server-side, two-hour collection windows with real capacity limits, and a staff board that moves an order down a pipeline a customer can watch in their account.
None of it is hooked up to a van. It is a concept — a way of working out, in public, what the brand would have to promise and what the product would have to do to keep that promise.
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Services designed
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Screens built
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Service categories
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Postcodes mapped
Three ideas the concept is built on.
We read the label
Every item is checked before it is sorted. Hand-wash stays hand-wash, even when the machine would be quicker.
Kinder chemistry
Biodegradable, phosphate-free and fragrance-free detergents as standard, and rinse water filtered before it leaves the building.
We own our mistakes
£500 cover on every order, and a policy of paying out rather than arguing. It happens rarely, and we would rather fix it than win.
Have a look around.
The booking flow, the account and the staff board all work. Sign in with the demo logins and move an order down the line.